GM CEO: Speeding up development on new pickups doesn’t make sense with high fuel-prices

Posted: Apr 25, 2011
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GMC Sierra All Terrain HD Concept

With the way the gas prices are going up, General Motors CEO Dan Akerson says that it doesn’t make sense for the company to speed up development on the next-generation full-sized pickups for its brands. The development on the next-generation full-size pickup was significantly slowed down during GM’s 2009 bankruptcy restructuring.

“Trucks would not be a program that we’d move up in a mileage-sensitive market,” he said.

Akerson said that GM had developed a plan in November in the event that oil prices reach beyond $120 a barrel.

“I didn’t think it would happen quickly as it did,” Akerson said.

Dealers are eager to get the next round of Chevrolet Silverado and GMC Sierra trucks since they are more profitable than the cars GM is going to be rolling out this year. Akerson has been pushing GM to accelerate the development of fuel-efficient cars like the Chevrolet Cruze, Chevrolet Sonic and the new Chevrolet Malibu.

- By: Omar Rana

Source: Automotive News


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  • http://www.facebook.com/bryant.rydberg Bryant Rydberg

    New redesigned pickups may not need to be released ASAP or any time soon but this does not mean GM, Ford, Dodge, etc cannot release or continue to make more MPG friendly engines to run their trucks! Also truck refresh is relatively cheap compared to a completely new redesign.