One of the most watched sales wars in the automotive industry is the one between the Ford Mustang and the Chevrolet Camaro. Reintroduced to the market a little more than a year ago, the Camaro is already gaining traction on the Mustang, outselling its Ford rival during the first-quarter of 2011.
Through March, GM sold a total of 19,972 units of the Chevrolet Camaro, while Ford sold 15,419 units of the Mustang. The Dodge Challenger is gaining steam but still in third place, with 9,742 sales.
“The reason we continue to outsell Mustang is that we are still a very fresh model in the marketplace,” said John Fitzpatrick, marketing manager for Chevrolet performance cars. “I think customers are looking at the car and the distinct look that the Camaro has … as well as the performance, the efficiency and really the value.”
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It should be noted that Camaro’s sales number don’t include many Chevrolet Camaro Convertibles, which just went on sale in February, and don’t include the high-performance Chevrolet Camaro ZL1, which goes on sale next year. Ford, on the other hand, has had its Mustang Convertible and the Shelby GT500 to help boost sales figures.
GM also announced that the 2012 Chevrolet Camaro will get a more powerful 3.6L V6 LFX engine pushing 323-hp.
2012 Chevrolet Camaro ZL1:
– By: Omar Rana
Source: Free Press