1.1 million is a huge number – now just images 1.1 million cars. That’s how many vehicles Chevrolet sold in the first-quarter of 2011, a 15 percent increase over the first quarter of 2010 and the brand’s best first-quarter results ever.
“This is a great way to kick off Chevrolet’s Centennial year,” said Joel Ewanick, GM global chief marketing officer. “Our first-quarter results are a clear indication that consumers are responding to our new product line, which only happens when you truly listen to the customer. Chevrolet has developed strong connections with consumers in key markets across South America, Europe, and Asia. We look forward to strengthening those connections as we introduce Chevrolet to Korea, and as we introduce a growing lineup of global vehicles that build on the successful launch of the Chevrolet Cruze.”
The Chevrolet Cruze is now the new highlight for the brand. Chevrolet sold 150,652 Cruze sedans during the first quarter of 2011 – a 117 percent increase over the first quarter of 2010. Since the Cruze first launched in Europe in 2009, Chevrolet has sold nearly 600,000 Cruzes worldwide – that makes the Cruze Chevy’s best-selling nameplate.
Click here to read more news on the Chevrolet Cruze.
- In the United States, Chevrolet sold 416,505 vehicles in the quarter, an increase of 23 percent. In February, Chevrolet was the highest-volume brand in the U.S. market.
- In China, Chevrolet sold a record 159,303 vehicles in the quarter, an increase of 17 percent.
- In Europe, Chevrolet sold 112,482 vehicles in the first quarter, an increase of 7 percent.
- In Brazil, Chevrolet sold 142,734 vehicles in the quarter, a decrease of 9 percent from the brand’s record-setting sales in the first quarter of 2010.
2011 Chevrolet Cruze:
– By: Omar Rana