Mazda asks ‘What do you drive?’ in new ad campaign (w/ video)

Mazda North American Operations today launched a new advertising campaign that centers around the question “What do you drive?” The campaign is built around the Mazda’s brand belief that, “if it’s not worth driving, it’s not worth building,”

[quote float=”left”]If it’s not worth driving, it’s not worth building.[/quote] “The new campaign highlights Mazda’s passionate attitude towards driving, its engineers’ obsession over the details and a rule-breaking innovative spirit,” Mazda said in a statement. “In short, it celebrates the company’s rallying cry: Zoom-Zoom.”

“The campaign strives to underscore Mazda’s devotion to creating exceptionally fun-to-drive, well-crafted vehicles, with the phrase, ‘we don’t build cars for everyone; we build cars for people who care about what they drive’,” said Don Romano, chief marketing officer, MNAO.

The new campaign will launch via television, online, and social media, then continue to run over the next year. The first ad, which you can check out after the jump, will debut today on cable and broadcast television. Oh, you’ll also get a glimpse of the Mazda Shinari Concept in action.

Check out the commercial after the jump.

– By: Stephen Calogera