Alfa Romeo’s North American launch delayed to 2013

Alfa Romeo 8c Competizione
Alfa Romeo 8c Competizione

Here some bad new for those you looking for the relaunch of Alfa Romeo in the North American market. According to people familiar with the matter, Alfa Romeo’s return to North America has been delayed at least a half a year because Fiat/Chrysler CEO Sergio Marchionne isn’t satisfied with the design proposal of the cars that will lead Alfa’s comeback in the market.

In particular, Marchionne isn’t pleased with the design proposals for the Giulia mid-sized sedan. The delay is also a blow toe Alfa in Europe since without the Giulia mid-sized sedan and station wagon the brand will have one of the weakest premium lineups in the region.

Sources say that Fiat, Alfa Romeo’s parent, has pushed back the launch of the Giulia from late 2012 to mid-2013. Delay on manufacturing and styling issues with the car are being blamed – also that Marchionne is not happy with proposals he has seen from the brand’s creative team in Turin.

Insiders say that Marchionne is also not happy with the design proposals he’s seen from Chrysler’s U.S.-based stylists in Auburn Hills, for the Giulia’s two siblings, which will replace the Chrysler 200 and Dodge Avenger in 2013.

– By: Omar Rana

Source: Automotive News


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