Audi to introduce special-edition R8 V10 Pure Sport, Q7 in Russia and UAE

2010 Audi R8 V10 5.2 FSI quattro
2010 Audi R8 V10 5.2 FSI quattro

Ready for special-edition Audis? Well, if you live in Russia and the United Arab Emirates and are an Audi fan, you’re in luck. Audi said it will roll out two limited-edition models in the coming months in an effort to strengthen the brand’s exclusivity.

The company will introduce a special-edition two-tone exterior Audi Q7 in Russia next month that will carry a starting price tag of 200,000 euros ($285,000 USD), said sales chief Peter Schwarzenbauer said. Following that, Audi will introduce a special-edition R8 V10 Pure Sport variant in the UAE for 500,000 dirhams ($136,000 USD) in June.

“There’s nothing better than tailoring cars to specific markets,” Schwarzenbauer said. “We see huge potential for business with limited special editions.”

Audi has goals of doubling the share of customized vehicles to 20 percent of global sales by 2015, said Schwarzenbauer.

– By: Omar Rana

Source: Automotive News