When its comes to sales figures, Audi has always dreamt about competing neck-and-neck with its German competitors including BMW and Mercedes-Benz. Well, the Ingolstadt automaker may just be catching up to its German rivals.
Audi said that it ended the best first quarter in its history with strong results for March, with around 125,700 deliveries amounting to an increase of 13.9 percent. Audi sold around 312,600 cars in the first three months of 2011, an 18.4 percent increase over the same period last year. The German automaker said that growth rates in all regions were in a clear double-digit range.
Sales figures of the Audi A1 helped contribute to the grown in the first quarter of 2011, In March alone, 13,880 customers opted for the smallest Audi available. Since January Audi has sold nearly 31,000 units of the A1, which is primarily sold in Europe. Hopefully that will give Audi a push to bring the A1 to the United States.
Audi said that it expects the new 2012 Audi A6 to also make a significant contribution to sales in the coming months.
“The A6 is very successful in its segment. With the new generation we see even greater potential – especially in China and the United States, but in Germany as well,” said Peter Schwarzenbauer, Member of the Board of Management for Marketing and Sales at Audi. “Over the life-cycle of the new A6 Sedan we want to exceed the total sales volume of its predecessor by around 25 percent.”
2011 Audi A1:
– By: Omar Rana