Chrysler to lose $10,000 on every Fiat 500 EV it builds

Posted: Apr 01, 2011
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Fiat 500 EV

Fiat 500 EV

According to Fiat/Chrysler CEO Sergio Marchionne, the Auburn Hills automaker will lose more than $10,000 on every Fiat 500 Electric it sells. Nonetheless, the heavy financial hit won’t stop the company from producing the Chrysler-built electric version of the Fiat 500 in the United States in 2012.

“The economics of EVs simply don’t work. On the 500 that (Chrysler) will begin selling in the U.S. next year, we will lose over $10,000 (per unit) despite the retail price being three times higher” than a version of minicar with an internal combustion engine, Marchionne said.

Click here for more news on the Fiat 500.

He said that Fiat would lose a similar amount on the Fiat 500 EV it gets from Chrysler’s Mexico plant once the Italian company starts selling the car in 2013.

Fiat 500EV:

2011 Fiat 500 (North America):

- By: Omar Rana

Source: Automotive News


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  • Turbofroggy

    Chrysler couldn’t build a car that even gets the 26 MPG current CAFE standard, everything has to have a F-ING hemi in it. Why did the feds bail out these idiots? Poor Fiat, what are they going to do. The Fiat 500 is a great car, EV version is a great idea, I don’t know what they are going to do with Chrysler. That is a shotgun wedding where no one wins. Loose $10K per car? Wow, where are they buying their batteries from? Yikes they are paying too much. Maybe they should look into buying batteries from some other supplier who doesn’t have huge boat payments, boats powered by twin hemi’s pulled by a Dodge Hemi truck. Well someone has to pay for all that gas.

  • Turbofroggy

    Chrysler couldn’t build a car that even gets the 26 MPG current CAFE standard, everything has to have a F-ING hemi in it. Why did the feds bail out these idiots? Poor Fiat, what are they going to do. The Fiat 500 is a great car, EV version is a great idea, I don’t know what they are going to do with Chrysler. That is a shotgun wedding where no one wins. Loose $10K per car? Wow, where are they buying their batteries from? Yikes they are paying too much. Maybe they should look into buying batteries from some other supplier who doesn’t have huge boat payments, boats powered by twin hemi’s pulled by a Dodge Hemi truck. Well someone has to pay for all that gas.