BMW M GmbH boss named head of Mini brand

Kay Segler
Kay Segler

BMW announced today that Dr. Kay Segler will be taking over the Mini brand. Segler, who is currently managing director of BMW M GmbH, will lose the postiion to Dr. Friedrich Nitschke who will take over effective May 1 of this year.

Nitschke was previously responsible for the Mini Series within the Development division, and has held various management positions in the Controlling and Development divisions since joining the company in 1978.

Segler has been with BMW Group since 1988 and previously managed the Mini brand between 2004 and 2008.

– By: Omar Rana