In 2010, BMW’s ‘The Ultimate Driving Machine’ ad campaign took a step back and gave way to a much less technically-oriented ad campaign known as ‘Joy’. The ‘Joy of Driving’ campaign was featured across all of BMW’s media efforts, and eventually became controversial with the brand’s loyalists. Recently, BMW’s new Marketing Chief Dan Creed said [...]
“When you’ve only got so much sunlight…you resort to certain things to stave off boredom,” reads the description on the YouTube video you’re about to see here. We’re pretty bored on this Saturday night and we really wish we lived in Alaska right now. Hit the jump for the video.
Mercedes-Benz has announced that the new 2012 Mercedes-Benz C63 AMG has been chosen as the Safety Car for the 2011 DTM season.The new C63 AMG Safety Car will be making its debut on May 1, 2011 at the opening race of the German Touring Car Masters season at the Hockenheimring in Baden-Württemberg. Mercedes-Benz said that the C63 [...]
Shanghai GM has announced that sales of Buick vehicles have surpassed 3 million units since the joint venture began offering the brand in China in 1999. “Buick has become one of China’s fastest-growing passenger car brands,” GM said in a statement. “With Shanghai GM’s rollout of its new Buick brand strategy in 2008, sales have [...]
Earlier this week, we reported that BMW North American CEO Jim O’Donnell’s comments during a presentation of the BMW ActiveE (at an event before the 2011 New York Auto Show), showed his lack of faith in the technology. “(EVs) won’t work for most people,” O’Donnell said during an even before the 2011 New York Auto Show. [...]
At the 2011 Shanghai Motor Show earlier this month, Mini unveiled its Mini Inspired by Goodwood, a model based on the Mini Cooper S with some nice Rolls-Royce luxury and exclusivity. Sources say that the Goodwood name could soon become Mini’s flagship brand for high-end, customer specific luxury versions. Insiders said that the Goodwood badge will be used on [...]
Climate catastrophes have plagued the global auto-industry with slow-downs and production stoppages over the past months, and the recent sever whether in the southeastern US has caused more of the same, albeit to a much less-severe degree. A one-mile wide tornado ripped through Tuscaloosa, Ala. on Wednesday, causing minor damage to the Mercedes-Benz US International [...]
Yesteryear is filled with tons of tragic fads that we thank God came before our time. The most notable one for me, is the Chevrolet El Camino. The hideous love child of a Chevy pickup and a Chevy Caprice, the El Camino was an aesthetic nightmare. Visually unfortunate for us though, is the fact that [...]
As it continues to restructure itself in a way more conducive to growth and sustainability, Chrysler has gone ahead and sold subsidiary Global Electric Motorcar to Polaris, a manufacturer of recreational vehicles. Global Electric Motorcars, or GEM, is based in Fargo, ND, and was purchased by Chrysler in the earlier part of the decade. The [...]
The National Highway Traffic Safety Administration said that Kia is recalling more than 58,000 Spectra compact cars registered in cold-weather states because (read carefully) the gas tanks could drop to the ground and cause a fire. We’re not kidding at all. The recall affects the Spectra LD models from the 2004 to 2007 model years in [...]
