Kia Kee Concept

Hyundai and Kia are not afraid to say that they are competing with the big guys and while Hyundai may have the right to say it now with cars like the Genesis, Sonata and Equus – Kia may still have a long way to go. Nonetheless, reports suggest that Kia is working on a sports car that will compete with the Mazda MX-5 Miata.

In an effort to position itself as a ‘dynamic, sporting, fun brand,’ Kia plans on adding a roadster to its future lineup.

“I’d like to have a Kia MX-5,” said Kia’s European CEO Paul Philpott. “2011 and 2012 are about establishing the brand. But for 2013 and 2014, we’re thinking about halo models that stretch the company forward.”

“The brand deserves a sporty car, like a roadster,’ said Peter Schreyer also backed the car.

Seems like the whole team is already onboard for it.

- By: Omar Rana

Source: AutoExpress