There is no doubt that BMW is a very popular brand, but for some reason, it is the most desired brand in China. According to Clear Asia, BMW ranks first among 100 desired brands in China, above Rolex and Apple as well as Mercedes-Benz and Audi. The results are based on a survey of 2,500 consumers in China.
“BMW has a very strong and attractive brand personality in China,” said Oliver Cartwright, Clear Asia’s regional managing director in a statement. “It’s seen as sexy and confident, exciting and sophisticated”.
Mercedes-Benz and Audi ranked 8th and 12th respectively. “Both brands are admired, but neither has the emblematic brand personality of BMW — and having a very distinctive personality is key to being a truly desirable brand,” said Scott Davies, director at Clear Asia.
Globally, BMW was ranked No. 3 behind Apple and Google.
– By: Omar Rana
Source: Automotive News