In a PR move designed to appeal the inner-child, Chevrolet has created a life-size Play-Doh version of its Orlando in London, and parked it curbside. Play-Doh was the vehicle of choice (pun intended) to construct the model, as research showed it to be the most beloved toy of yesteryear.
In another story, a US artists from Schenectady, NY, has developed a machine called an ‘extruder’, a kind of grown-up fun factory designed to make hundreds of Play-Doh cars in an art project designed “to celebrate, criticize and emulate the automobile.”
“The ultimate goal of Extruder is to make the total number of automobiles that were made in 1947 (the year Henry Ford died) by the Ford Motor Company, an estimated 429,674,” according to the Carrie Haddad Gallery in Hudson, New York, which features the work on its Web site.
2011 Chevrolet Orlando:
– By: Stephen Calogera