Fiat 500 Prima Edizione models begin delivery this week

March 10, 2011March 10, 2011 Omar Rana 2011, 2012, 500, Compact Cars, Fiat 500, Fiat 500 Prima Edizione, Hatchbacks

Laura Soave, Head of Fiat Brand North America, delivers Fiat 500 to Shaun Folkerts

Fiat North America announced today that it has started delivering the first Fiat 500 Prima Edizione models to customers throughout the United States this week.

“These limited-edition 2012 Fiat 500 models were offered to Fiat enthusiasts in the U.S. as a reward for their years of steadfast loyalty to the Fiat brand,” Fiat said in a statement. “The 500 special-edition models represent the first Fiat vehicles to be sold in the U.S. since 1984.”

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“We are delighted to begin delivering the highly-anticipated Fiat Cinquecento Prima Edizione models to our cherished Fiat fans,” said Laura Soave, Head of Fiat Brand North America. “We value their unwavering loyalty and are thrilled that we now can show our appreciation by delivering the Prima Edizione models. The Prima Edizione marks the exciting and long-awaited return of the Fiat brand and true Italian automotive design to North America.”

One of the first customers to take deliver of the Fiat 500 Prima Edizione was Shaun Folkerts, 38, who has a barn full of Fiat vehicles, dating back to 1958. He has 90 Fiat vehicles in his collection.

Refresher: Hitting dealerships in spring 2011, the North American version of the Fiat 500 is powered by Fiat”s 1.4L in-line 4-cylinder engine featuring MultiAir technology. The system delivers an increase in power up to 10 percent and a reduction in fuel consumption and emissions up to 10 percent when compared to competitor engines. Prices for the Fiat 500 will start at $15,500.