Hyundai tops Brand Keys 2011 Customer Loyalty Engagement Index

Posted: Mar 08, 2011
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2011 Hyundai Sonata

2011 Hyundai Sonata

Hyundai continues improving its brand’s strength in 2011 and has earned the No. 1 spot in Brand Keys 2011 Customer Loyalty Engagement Index.

Brand Keys, a New York-based brand, customer loyalty and engagement consultancy, publishes this annually syndicated study which examines customers’ relationships with 528 different brands in 79 categories.

Hyundai ranked the highest brand in the automotive category for the second year in a row.

“Hyundai has been able to best meet customer expectations and has, again, scored the highest levels of loyalty when it comes to the Automotive category, taking the No. 1 spot in our Customer Loyalty Engagement Index,” said Robert Passikoff, Brand Keys Founder and President. “Of course, the true test of loyalty and engagement always shows up in the marketplace, so we weren’t surprised to see their sales are up again over last year. We congratulate them on another win.”

- By: Omar Rana


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  • Willie

    Hyundai has become big real fast. I know many of my friends who are trading in their Beemers and Lexus’ for Hyundais because you get just as many packages and options for almost half the price. And the obvious reason here is the customer loyalty.

  • Matt

    Glad to see that crown taken away from Toyota & Honda. Especially Honda because they don’t deserve it. They have been taking advantage of their loyal customer base long enough!!