Ford struggling to keep 2011 Ford Explorer in stock

2011 Ford Explorer
2011 Ford Explorer

The 2011 Ford Explorer is selling really well for the Dearborn automaker, so much so that it can hardly keep it in stock. According to George Pipas, FoMoCo’s chief sales analyst, Ford will ended Feb with inventory of 2011 Explorers at only 60 percent.

“The sales levels are not letting us get the inventory up,” said George Pipas, Ford’s chief sales analyst, during a media briefing today as the industry prepares to release February U.S. sales results on Tuesday.

Ford had expected to end Feb. with around 5,000 units of the 2011 Explorer. “I’ll be lucky if we have 3,000 in stock at the end of February,” Pipas said, adding that that’s about a 14-day supply.

Ford sold 7,351 units of the Explorer in January, its first full month of sale after rolling off of the assembly at its Chicago Assembly Plant.

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Refresher: Power for the 2011 Ford Explorer comes from a 3.5L Ti-VCT V6 engine making 290-hp and 255 lb-ft of torque. The engine is mated to a 6-speed automatic transmission or the optional 6-speed SelectShift automatic. Ford will also offer an 2.0L inline 4-cylinder turbocharged and intercooled EcoBoost engine making 237-hp and 250 lb-ft of torque. Also mated to a 6-speed automatic, the EcoBoost Explorer is expected to deliver a 30 percent increase in fuel-economy. The 2011 Explorer will hit dealerships with three trim levels including base, XLT and Limited. Prices start at $28,190.

2011 Ford Explorer:

– By: Omar Rana

Source: Automotive News