Ford is taking its electrified vehicle game to the social media arena; it has introduced a Facebook page dedicated to its electric technologies and the five vehicles thereof that it will introduce. The page is part of Ford’s consumer education campaign, and can be found at www.facebook.com/FordElectricVehicles.
“People who are passionate about electrified vehicles or just interested in learning more about the technology are using the Internet as the source to participate in discussions or gather information,” said David Finnegan, Ford electric vehicles marketing manager. “Launching a Ford-specific Electrified Vehicle Facebook page allows us to create a forum for discussion and a place where we can interact with fans.”
The page will offer consumers links to videos and photos of Ford’s electric fleet, as well a place to learn about electric powertrain technologies. There will also be discussion space, polls, and a means for customers to interact directly with Ford by asking them questions.
Refresher: The 2012 Ford Focus Electric is powered by a 100-kilowatt electric-motor with a 23 kWh batter. Working together the system produces 123-hp and 181 lb-ft of torque. Ford says that the Focus Electric can travel at a top speed of 84 mph and has a total range of up to 100 miles on a single charge. With the 240-volt home charging station, the 2012 Ford Focus Electric can reach full charge in 3 to 4 hours. On a standard 120-volt outlet, the Focus Electric will take up to 20 hours.
2012 Ford Focus Electric:
– By: Stephen Calogera