Chrysler hopes to increase Jeep Grand Cherokee sales by 15% in Japan

2011 Jeep Grand Cherokee Overland
2011 Jeep Grand Cherokee Overland

Chrysler Group LLC has big hopes for the redesigned 2011 Jeep Grand Cherokee when the model goes on sale in Japan on March 12. Chrysler said it expects sales of the model to jump at least 21 percent this year.

In 2009, Jeep sold only 88 units of the Grand Cherokee in Japan. The company is now targeting annual sales of 500 to 1,000 units, according to Chrysler Japan President Toshiyuki Shimegi. That would lift Chrysler’s sales above 3,000 units in Japan for 2011, from 2,350 last year, he said.

In 2010, sales of the Chrysler, Dodge and Jeep brands rose 15 percent in Japan. That was helped partly by Tokyo’s scrap incentive, which sparked a demand of the Jeep Patriot. The Patriot ended up selling 760 units last year, making it Chrysler’s No. 1 model in Japan.

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Refresher: The 2011 Jeep Grand Cherokee is on sale now is available 3 models: Laredo, Limited and Overland. The 2011 Jeep Grand Cherokee Laredo 4×2 model starts at $30,995, while the 4×4 Grand Cherokee Laredo model starts at $32,995. Prices for the 2011 Grand Cherokee Limited 4×4 start at $39,995, while the Overland 4×4 model start sat $42,995. All models are powered by a 3.6L Pentastar V6 unit making 290-hp delivering up to 23 mpg and over 500 miles on one tank of gas. Optional features include a 360-hp 5.7L V8 and a Trailer Tow Group.

2011 Jeep Grand Cherokee:

– By: Omar Rana

Source: Automotive News