We had reported last week that the government’s probe into Toyota’s sudden acceleration issue had concluded that electronics were not to blame. NASA engineers were even involved in the research, giving it a high amount of credibility.
With that finding as their grounding, Toyota attorneys are once again moving to have the class-action lawsuit brought against the company, dismissed. A lawyer for the plaintiffs however, told The National Law Journal that his adversaries are taking a number of liberties in requesting a dismissal.
“It is like your son eager to show you his recent report card, touting the single A while his finger covers the Cs, Ds and Fs,” the attorney told the publication in a prepared statement. “It is almost comical if Toyota wasn’t foisting this ploy at the expense of consumer safety.”
The move for dismissal and an aggressive ad campaign are the two components of Toyota’s push to re-sharpen its reputation. The ad campaign has been dubbed ‘#1 for a Reason’ and is intended to remind consumers why Toyota continually bests all other manufacturers when it comes time for them to purchase a new vehicle.
– By: Stephen Calogera
Source: Inside Line