Buyology: Crest is brand most desired brand my men, BMW most desired car brand

February 11, 2011 Omar Rana

According to Buyology, the brand name most coveted in the US by men is Crest by Proctor & Gamble. While that is certainly interesting, the second most coveted brand is BMW. You may be surprised – as I was – to find that men, especially, covet a toothpaste brand over something a little more high-end.

Forbes stated that “the study looked at men and women’s relationships with many of the nation’s biggest brands. By examining the strength and types of those relationships on both a conscious and nonconscious level, using the tools of neuromarketing, which has been around since the 1990s, Buyology [strategic neuromarketing firm] found that men and women are drawn to different kinds of brands, and for different reasons.”

There were three automakers among the top 10 brands for men: Hyundai came in at number 5 while Lexus rounded out the list with the ten spot. There were none on the Women’s top 10 list, but BMW took number 16 and Ford took 18.

Click through for the Top 20 Most Desired Brand in the World by Men.