The Ford F-150 is FoMoCo’s pride and joy and the company’s best-selling model for many years. So when Ferrari recently announced that its 2011 Formula One race car will be called the F-150, FoMoCo wasn’t so happy.
Earlier today, Ford sued Ferrari for trademark infringement and cybersquatting. The Dearborn automaker filed the lawsuit in U.S. District Court in Detroit. In the suit, Ford says that it registered the F-150 trademark in 1995 and that it has ‘suffered irreparable harm’ due to Ferrari’s actions. Ford wants Ferrari to stop using F150 on any products in the U.S. and is also seeking $100,000 in damages under the Anticybersquatting Consumer Protection Act, because it believes the www.ferrarif150.com domain will confuse consumers.
Ferrari, on the other hand, is using the F150 to honor the 150th anniversary of Italy’s unification.
– By: Omar Rana