FoMoCo is outlining standards for its 1,100 remaining U.S. Lincoln dealers that they must meet by year-end if they want to continue selling the brand’s lineup.
The requirements include:
- Offering Lincoln owners ‘owner privileges’ such as free car was and loaner vehicles when they come in for service.
- Having a dedicated service manager and dedicated sales staff for Lincoln.
- Having only ‘Lincoln’ appear on all franchise signage – no Mercury.
- Having at least 30 percent of used inventory be certified pre-owned.
“We believe everything we’re laying out is more than reasonable compared to our competitors,” said Christian Bokich, a Lincoln spokesman.
Either way, Ford believes that reinventing Lincoln will take some time after a 21 percent drop in January sales. Ford has plans to introduces 7 new or redesigned Lincoln vehicles and crossovers over the next three years.
“We are making progress with Lincoln, but I want to stress that this will be a journey,” said Ken Czubay, Ford’s vice president of U.S. marketing and sales.
– By: Omar Rana
Source: Automotive News, Free Press