Chrysler launches ‘Imported from Detroit’ tagline with ‘Born of Fire’ ad spot

Chrysler - Imported from Detroit

So who won the Super Bowl? In our eyes? Chrysler did with its ‘Born of Fire’ ad spot that featured Detroit superstar Eminem. While many companies revealed their advertising plans for the Super Bowl prior to game day, Chrysler remained tight lipped to create strong impact with the 2011 Chrysler 200 commercial that left us with chills.

“Super Bowl advertising is about making a statement and capturing the attention of the audience,” said Olivier Francois, President and CEO, Chrysler Brand and Lead Executive for Marketing, Chrysler Group LLC. “‘Born of Fire’ is designed to generate conversation about the brand and the new 2011 Chrysler 200. The spot reflects where the brand is headed and pays tribute to our industrial roots.”

Click here for more news on the Chrysler 200.

The ‘Born of Fire’ commercial also revealed Chrysler’s new tagline – ‘Imported from Detroit,’ which we think is absolutely brilliant.

“The new tagline was created to convey the message that one does not have to cross an ocean to obtain luxury, it’s available right here,” Francois said.

The new Chrysler campaign will go on to highlight other products in the brand’s lineup including the 2011 Chrysler 200 Convertible, 2011 Town & Country and the all-new 2011 Chrysler 300.

Hit the jump to see the new ‘Born of Fire’ ad spot once again.

Refresher: Power for the 2011 Chrysler 200 comes from a 2.4L in-line 4-cylinder World Gas Engine making 173-hp and 166 lb-ft of torque mated to a 4 or 6-speed automatic transmission. It is also offered with a Pentastar V6 engine that produces 283-hp and 260 lb-ft that will be mated standard to a 6-speed automatic. Prices start at $19,995.

2011 Chrysler 200:

Chrysler ‘Born of Fire’ Ad Spot:

2011 Chrysler 200:

– By: Omar Rana