2010 Chevrolet Camaro SS

The Camaro is the Chevrolet’s halo car and generates a lot of buzz for the brand. Hoping to keep that buzz going, GM will unveil a new vehicle based on the Camaro platform at the 2011 Chicago Auto Show, according to GM’s North American President Mark Reuss.

“It will be fun,” Reuss said . “I’m not going to give you guys any product information other than what I gave (in the presentation.) I’d ruin the whole show.”

“We’re filling the dealer demo program so that all Chevrolet dealers have a chance to get the ‘halo’ effect to sell more cars,” he said. “It drives sales.”

Source: Detroit News


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  • http://www.facebook.com/jacobleejones Jacob Jones

    This is unexpected! I hope it’s upscale version such as a Chevelle or a Monte Carlo nameplate–that would be awesome.

  • http://www.facebook.com/jacobleejones Jacob Jones

    This is unexpected! I hope it’s upscale version such as a Chevelle or a Monte Carlo nameplate–that would be awesome.

  • JRobUSC

    “The Camaro is the Chevrolet’s halo car…”

    Really? I’m pretty sure the Corvette is Chevy’s halo car.