Chevrolet plans on having a big presence during Super Bowl XLV with five 30-second commercials featuring the Camaro, Cruze Eco, Silverado HD and the Chevrolet Volt. The commercials will air in a combinations of in-gan and post-game ads.
“Chevrolet has a lot of great news to share right now, and where else do you get to talk to 95 million Americans all at once?” said Joel Ewanick, global chief marketing officer of General Motors. “Chevrolet is using the biggest broadcast day of the year, all day, to talk about the Volt, the North American Car of the Year; the Silverado HD, Motor Trend’s Truck of the Year; the 42-mile-per-gallon Cruze Eco; and the best-selling Camaro.”
So far GM has released one of the commercials called ‘Al’s Chevrolet,’ which features the Bumblebee Camaro fighting a mascot chipmunk. Who wins? Find out in the video after the jump.
Hit the jump for the video.
- By: Omar Rana