General Motors has confirmed that the hatchback variant, a concept version of which was unveiled at the 2010 Paris Motor Show, will enter production with sales to begin in Europe in spring 2011. The production Chevrolet Cruze hatchback will make its world debut at the 2010 Geneva Motor Show.
“Hatchbacks play a critical role in many markets,” said Wayne Brannon, president and managing director of Chevrolet Europe explains. “The total compact segment in Europe represents over a quarter of the total market, with hatchbacks representing around 65% of that volume. The new Cruze hatchback cements that Chevrolet’s claim for a place among the mainstream brands in Europe, and it’s a vehicle that will bring new levels of value against some of the more established competition.”
Just in case you’re wondering the Cruze hatchback has not been approved for the United States.
Geneva world premiere for Cruze hatchback
- New model to build on global success of Chevrolet’s favorite car
- Cruze hatchback cements Chevrolet’s mainstream credentials in Europe
- One of seven new entries in centenary year
Zurich. Chevrolet’s award-winning – and now World Touring Car Championship (WTCC)-winning – Cruze will further enhance its credentials this year when the new hatchback version goes on sale in spring. The full production model makes its world premiere at the 81st international Geneva Motor Show, March 3 – 11.
The timing of the new model couldn’t be better for Chevrolet, with the manufacturer being crowned World Touring Car Champions in December for the first time. Chevrolet’s racing success proves the dynamic potential and qualities of the Cruze, while the launch of a new 5-door hatchback model in addition to the sedan, is further evidence of Chevrolet’s intention to bring value for money to the mainstream segments of the European market.
A show car version of Chevrolet’s compact contender was shown at the Paris Motor Show last September, and was warmly received.
Sales of the Cruze last year surpassed the Aveo to become Chevrolet’s top selling passenger car nameplate globally. Since its launch in the spring 2009, the Cruze sedan has been warmly welcomed by markets all over the world, greeted as a step change for the brand with customers attracted to its coupe style, build quality, 5-star NCAP rating and driving dynamics. It was also elected the AUTOBEST car of 2010 by a jury of leading auto writers in Central and Eastern Europe.
With its attractive sweeping coupe roofline and short overhangs at both the front and rear, the new Cruze hatchback has the same dynamic ‘stance’ as the sedan and will be instantly recognizable.
It will benefit too from the same taut body ‘feel’ on the road, being built using the new body-frame integral system (BFI) which is complemented by the final tuning to chassis components. The BFI system results in high levels of stability and solidity. Indeed the Chevrolet Cruze is a car particularly well suited to European driver tastes, a fact borne out by sales across many of the markets and where in 2010, it exceeded forecasts.
Cargo capacity for the Cruze hatchback is close to 400 liters and it will feature 60/40 split rear seating.
The new Chevrolet Cruze 5-door hatchback will go on sale across Europe in mid 2011 with prices announced nearer the launch date.
– By: Omar Rana