Volvo to cut U.S. lineup, will focus more on best-selling models

volvo s60

There are a couple of Volvo models that just aren’t cutting it in the United States. Now, the Swedish automaker that is owned by China’s Zhejiang Geely Holding Group will cut the number of models it offers here on the stateside to focus more on its best-selling models. The move is being made in hopes to reverse years of falling sales.

“Five or six is probably a good number,” said Doug Speck, head of Volvo’s operations in the U.S. “We have to focus on the key segments with significant volume potential.”

Speck said that the V50 station wagon will definitely be discontinued but declined to say when the car will stop selling. Volvo is still reviewing which other models it will cut from the U.S. lineup but Speck said the company has decided to mainly focus on the new S60 and the XC60 XC90 crossovers.

Volvo’s sales fell 12 percent last year to 53,948 units.

– By: Omar Rana

Source: Bloomberg