Sirius wants to increase base subscription price of $12.95

Just the other day the crew here at egmCarTech was discussing how the availability of Pandora in vehicles will probably scare satellite radio providers. Well, Sirius XM radio is the first one to voice their concern and said today that it wants to be free to increase its basic monthly subscription price of $12.95.

In a Federal Communications Commission filing on Jan. 20, Sirius said that the agency shouldn’t extend a price freeze negotiated as a part of the 2008 merger that formed the company. Sirius said it faces a “robustly competitive” market with consumers able to choose terrestrial radio and Internet music services such as Pandora and Rhapsody as automakers are starting to allow Web-based entertainment in their vehicles.

Sirius said that it has 19.8 million customers at the end of the third quarter in 2010.

– By: Zain Haq

Source: Bloomberg