Lotus is really reinventing itself. Inspired by the Lotus DNA of innovation and design, the brand has launched a new luxury lifestyle brand called Lotus Originals. The Lotus Originals collection features a range of performance outerwear, refined, luxury knitwear and leather goods that reflect the craftsmanship, heritage and spirit of Lotus.
Lotus Originals will be exclusively available from the Lotus website (www.lotusoriginals.com) starting February.
“Our goal with the Lotus Originals concept was to create a range of apparel and accessories that really capture the true spirit of our iconic British brand,” said Wiebke Bauer, Director of Licensing and Merchandising for Lotus. “Lotus Originals isn’t just for traditional car enthusiasts, on some of the pieces the branding is very subtle allowing the style and quality to shine so we hope that it will appeal to a much broader audience. We have developed a collection that is luxurious in a classic, understated way so it is easy to wear every day yet still make you feel part of our very special brand.”
Lotus said it has carefully hand picked the very best suppliers and materials to work with to ensure that quality reflects the future of Lotus.
A London flagship store is also scheduled to launch towards the end of 2011.
– By: Zain Haq