Mazda is finally going electric. The Japanese automaker announced today that it is independently developing an electric-vehcile with plans to kick of leasing in Japan starting spring 2012. The new EV model will be based on the Demio (Mazda2) subcompact and is expected to have a driving range of 124 miles. Mazda said that the electric-car will be leased mainly to local government organizations and fleet customers.
“Mazda is currently advancing its Building Block Strategy, which prioritizes the improvement of base technologies by developing more efficient engines and transmissions and reducing vehicle weight,” Mazda said in a statement. “Building on this, Mazda will progressively introduce electric devices such as regenerative braking and hybrid systems. The initial results of the strategy – products featuring Mazda’s new, eco-friendly SKYACTIV technologies – will begin rolling out to markets this year. In parallel with the Building Block Strategy, Mazda is also continuing its research and development efforts into EVs designed for customers with short city commutes.”
Mazda also said in its statement that the internal combustion engine is expected to remain the heard of the automotive industry in the near future and that it will continue to improve its base technologies that are centered on internal combustion.
– By: Omar Rana