Report: Bentley considering all-new product line

At the 2011 Detroit Auto Show, outgoing CEO Franz-Josef Paefgen handed the keys to his successor, Wolfgang Durheimer. The new Bentley head now has to deal with a critical decision of developing an all-new third product line to compliment the Continental and top-of-the-line Mulsanne.

Paefgen, who led Bentley for 9 years, is leaving Bentley in a stable situation in the luxury segment but will remain a consultant to the brand.

“A challenge for my successor will be to decide on a third product line,” Paefgen told

What will the third Bentley model be? Sources say that the third lineup will most likely ride on a modified version of one of Bentley’s two platforms.

Guess we’ll have to wait and see.

– By: Omar Rana

Source Detroit Bureau