Driven a Ford lately? Ford owners were most loyal buyers in 2010, Polk says


Americans seem to love their Fords. The Dearborn automakers was awarded the top honors in the 15th annual Polk Automotive Loyalty Awards, presented last night at the Automotive News World Congress in Detroit.

Ford swept awards in many categories including overall loyalty to manufacturer, overall loyalty to make and the top award for mid/full-size pickup for its F-Series truck lineup.

The award by Polk is presented to automakers that show a company’s ability to retain owners over repeat buying cycles. This year’s figures are based on the model year runs from Oct. 1, 2009 through Sept. 30, 2010.

“At Ford, we strive to create a diverse portfolio from small cars to trucks that fit every customer’s needs,” said Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service. “We’re honored Polk is recognizing Ford, as winners in both the manufacturer and make overall loyalty categories, as it’s further proof that we’re continuing to deliver the fuel-efficient, high quality products customers are looking for.”

Obviously, loyalty is determined when a household that owns a new vehicle returns to market and purchases or leases another new vehicle of the same model or make.

– By: Omar Rana