Kia is putting energy behind its used car program. The Korean automaker has made an agreement with AutoTrader by which the Korean automaker will list its catalog of certified used vehicles on the latter’s website. AutoTrader will also supply to Certified Used Kia shoppers, a complete AutoCheck vehicle history report both online and at dealerships.
“With demand rising for certified pre-owned vehicles, our relationship with AutoTrader.com will more effectively drive customers to view and purchase our Kia dealers’ inventory,” Tom Loveless, Kia’s U.S. sales boss, said in a statement.
Currently, about 420 of Kia’s more than 700 franchisees participate in the Certified Used Car program which was launched in 2008, and are in the process of being trained how to use the interface to list vehicles. The goal is for Kia to have about 1,000 certified vehicles listed on AutoTrader, up from the current 500.
The program was started so that Kia may increase its profit margin on used vehicles, bolster resale values, and expose a wider audience to its vehicle line. The initial goal was to sell 13,000 − 15,000 certified vehicles annually, though right now the company moves about 600-700 of those units per month.
– By: Stephen Calogera
Source: Automotive News