Marchionne: Jeep will get a pickup… sort of, more like a ‘multipurpose’ vehicle with a truck bed

Rumors about Jeep getting a pickup have been on and off for quite some time now. At a roundtable discussion a the 2011 Detroit Auto Show, Chrysler CEO Sergio Marchionne said that the Jeep brand will introduce a ‘multipurpose’ vehicle that will have a pickup truck-like bed in the back. Yes, this is the closest we’ll ever get to a pickup from Jeep.

Talking about the Jeep Gladiator Concept that was shown to dealers in Florida last year, Marchionne said that he liked the vehicle since the first day he saw it.

“There’s a better than 50 percent chance that you’ll get one” Marchionne said “Regardless of what Ram says. They’re totally peeved off at the fact that we’re going to have anything that looks like a pickup truck with a Jeep badge on it. I actually think that there’s space for it.”

Marchionne told reporters not to refer to the vehicle as a Jeep pickup. “It’s an exotic within Jeep.”

– By: Omar Rana

Source: PickupTrucks