Despite three years of disappointing sales and somewhat boring vehicles, Toyota’s Scion has no plans of shutting the doors, says Toyota Motor President Akio Toyoda.
“There is no concern, no danger for Scion in the future,” Toyoda said at the 2011 Detroit Auto Show on Monday.
Numbers state otherwise as Scion’s U.S. sales fell 21 percent last year to 45,678 units. The brand sold a whopping 130,181 units in the United States in 2007 and a record 173,024 in 2006. What’s the reason? Apparently since Scion’s target group is younger than 30, the brand is suffering as the recession left many unemployed and unable to buy a vehicle.
“I am one of the test-drivers within Toyota,” Toyda said. “I have a preoccupation with vehicles that have great emotional excitement, and Scion can bring that sort of excitement to the fore.”
Your thoughts on his statement? Let us know in the comments section after the jump.
– By: Omar Rana