Toyota is getting set to roll lout a software program to send service-reminders to customers tailored according to their vehicles mileage and service history. In short, Toyota owners will no longer receive coupons and deals for oil changes 3 weeks after receiving an oil change.
Though developed and overseen by Toyota, the software will be fully controlled by dealers, who will control the frequency and types of promotions sent to customers.
One hurdle in the software is communication parameters for consumers who did not buy their vehicle from the dealership closest o their home. There may be a bit of an issue with duplicate mailing, or ‘conquest’ mailing, but Toyota is looking to minimize that.
– By: Stephen Calogera
Source: Automotive News