Toyota targeting Prius lineup to become top-seller in U.S. by 2020

Toyota expects the Prius hybrid and related models bearing the same name to become the company’s top selling vehicle line in the United States by 2020.

“We will end the decade with Prius being the number one nameplate in the industry,” Bob Carter, Toyota’s group vice president for U.S. sales, said. The Camry, Toyota’s top-selling U.S. model, “will be a close second, and that’s not because there will be a drop in Camry sales,” he said.

Toyota, who is already the world’s largest maker of gasoline-electric hybrids in the world, has plans to bring a plug-in hybrid version in 2012 and a Prius MPV, which will be unveiled at the 2010 Detroit Auto Show on January 10, 2011. The Japanese automaker will also unveil a concept version of the Prius at the show as well.

Sales of the Prius through November 2010 fell 2 percent to 126,289 units from a year ago. Toyota will announce the U.S. Prius sales for 2010 later today. According to Edmunds, the Toyota Prius had one of its best months of sales in December in a decade.

– By: Omar Rana

Source: Bloomberg