Ford’s SYNC in-car connectivity system is celebrating 2011 with more than 3 million FoMoCo vehicles on the road with the technology since its introduction in late 2007.
“Ford SYNC is clearly making a difference in our customer experience,” said Ken Czubay, Ford vice president of U.S. Marketing, Sales and Service. “Not only is it proving to differentiate our products from the competition, SYNC is becoming a key point of satisfaction.”
Internal research by Ford shows that more than 80 percent of SYNC owners are likely to recommend the SYNC connectivity system to others, a 5 percentage point increase over last year. While we’re not big on voice recognition systems, Ford found that SYNC users love voice recognition with nearly a 70 percent usage rate while driving.
The SYNC system was introduced in 2007 and still keeps its introductory price of $395 for nearly all-new FoMoCo vehicles. It is also standard equipment on Lincoln models.
– By: Omar Rana