Morpheus, aka Laurence Fishburne, will be new voice of Cadillac advertising

Laurence Fishburne

Morpheus from The Matrix series, aka Laurence Fishburne, will be lending his voice to television advertising for Cadillac. Advertising will launch in the Rose Bowl game telecast on Jan. 1, 2011.

“At Cadillac our ambition is to continue to set a new standard in our own distinctive way”, said Don Butler, vice president for Cadillac marketing. “We are excited to be working with Laurence Fishburne as we bring new thinking to the automotive luxury space in 2011.”

Fishburne has been recognized with Emmy and Tony Awards as well as an Academy Award nomination, he is also a noted screenwriter, director and producer.

Forget how Fishburne sounds? Check out a short video clip from The Matrix after the jump.

– By: Omar Rana