Will Lotus’ upscale supercar strategy work? Lutz gives it a 60% chance

Lotus Elite Concept

Former General Motors chief Bob Lutz has said he gives the new innovative Lotus plan “a 60 percent chance” of achieving its objective of launching five new models, moving prices more upscale and hunting down 6,000 to 7,000 new car buyers a year.

Lotus CEO Dany Bahar recently invited Lutz to become a member of the company’s senior advisory board of industry experts.

“People keep asking me if I’m sure the new plan will work,” Lutz told Autocar, “and of course I can’t guarantee that. It’s a risk. But I’m quite certain it stands a better chance than the Lotus status quo, which for sure would eventually lead this great brand into terminal decline.”

Lutz went on to say that Bahar’s recent strategy to show off 5-6 new concepts at auto shows is “a fair bit of showbiz” and said that the specified timings of each car may change a good deal before they hit the market. Lutz also said that the Lotus’ investors are taking a huge gamble but added “The engineering I’ve seen so far is very good, and they’re definitely going about it the right way. The money they’re spending on each model is only a fraction of what we’d have spent at GM on similar projects.”

2010 LA: Lotus Elite:

All Photos Copyright © 2010 Omar Rana – egmCarTech.

– By: Omar Rana

Source: AutoCar