Chrysler 300-based Lancia Thema to debut at Geneva 2011

2011 Chrysler 300

At the 2011 Detroit Auto Show next month, Chrysler will unveil its new 300 sedan. At the 2011 Geneva Motor Show in March, Lancia will unveil its new flagship, which will be based on the Chrysler 300 and will be called the Thema, company sources have revealed. The sedan will make its world debut alongside a new version of the Ypsilon, Lancia’s best selling model.

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While the Lancia Thema will be a rebadged version of the new 2011 Chrysler 300, it will get some minor changes including a different grille and Euro-spec bumpers. Lancia expects 80 percent of Thema sales to come from a new 230-hp 3.0L V6 turbodiesel engine built by VM Motori. The diesel engine will also offer the same gasoline engines as the Chrysler 300.

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Lancia does not expect the Thema to be a volume seller and estimated annual sales between 10,000 to 15,000. Volume sale expectations will be left to the Ypsilon.

The Lancia Thema and the Chrysler 300 will be built at Chrysler’s Brampton, Ontario plant.

– By: Zain Haq

Source: Automotive News (Subscription Required)