BMW’s North American CEO Jim O’Donnell and U.S. Transportation Secretary Ray LaHood recently hung out in Washington, D.C. to raise awareness about the problem of distracted driving. O’Donnell showed LaHood materials from BMW’s DRIVE IT HOME, DON’T TXT & DRIVE campaign, which was piloted this year in driving schools across the country and will be expanded in 2011.
“The most necessary skill for safe driving, especially among the young and inexperienced, is attention to driving,” said Jim O’Donnell. “Our Don’t TXT & Drive campaign coupled with road course training helps students understand and experience what can happen when they are distracted while driving. It’s a life changing experience and BMW is committed to the message of Don’t TXT & Drive and to training as many as possible to properly and safely handle their vehicle.”
Following the meeting, LaHood joined BMW outside the Transportation Department headquarters to sign the campaign signature car emblazoned with the message DRIVE IT HOME, DON’T TXT.
So exciting… moving on.
– By: Omar Rana