While many automakers choose to team up with Bose, Bang & Olufsen (for the more premium models) and other well known premium audio companies to deliver some ear-pleasing car audio systems, Volkswagen announced today that it has joined forces with Fender Musical Instruments Corp to bring “raw emotion of a live music performance to the driving experience.”
“The best seat in the house is now behind the wheel of a Volkswagen,” said Jonathan Browning, President and CEO, Volkswagen Group of America. “Our two iconic companies — one with a passion for driving, one with a passion for music — are joining forces to bring the raw emotion of live music to the driving experience.”
The partnership will bring the all-new Fender Premium Audi System to select 2012 models. The new Volkswagen Jetta GLI will be the first Volkswagen model in dealerships this spring to get the new system. The 2012 midsize sedan and the 2012 Beetle will also get the new Fender system.
– By: Omar Rana