FoMoCo has said that it is delaying the shipment of some 2011 F-150 pickups due to a parts shortage, but also said that the issue will soon be resolved.
“Any vehicle that is hot is important to Ford, and it’s doubly bad in the case of the F-150 because it’s such a volume product,” said Jim Hall, principal at automotive researcher 2953 Analytics in Birmingham, Michigan. “It’s a negative for Ford because of the lost revenue and the lost volume. It’s one of the most profitable vehicles in their range.”
The F-series pickups have been the top selling trucks in the United States for 33 years, and it has recently been outfitted with a 3.7L V6 that gets about 23 mpg on the highway, and 16 mpg in the city. The 2011 model will also offer a 5.0L V8 and a 6.2L V8. Next year there will also be a turbo-charged, direct-injected V6 option as well.
2011 Ford F-150:
– By: Stephen Calogera
Source: Automotive News (Subscription Required)