Nissan is hoping to double or even triple sales of the next-generation Sentra and has plans to offer a model with more style – something along the lines of the Altima sedan.
“We miss the heart of the market right now,” said Al Castignetti, Nissan Division vice president of sales. “A lot of people reject the Sentra because of its looks. It’s not a bad car; it’s a great car. But it is not a natural progression to move down to it from the Altima.”
At the end of 2010, Nissan’s Sentra sales will reach 100,000 units, which is well below the Toyota Corolla and Honda Civic.
However, don’t expect to see the new Sentra until late 2012.
“It just has to do with the aesthetics of the vehicle,” Castignetti said. “When it launched, it was a polarizing vehicle.”
Well, it’s not anymore.
– By: Zain Haq