Do you know the speed limit in NYC?

New Yorkers are very knowledgable about a lot of things except the speed limit in the City. The Department of Transportation has created a series of television and outdoor ads to call attention that the speed limit in New York City is 30 mph. It is set at that level largely because a pedestrian struck at 40 mph is 3.5 times more likely to be killed than one struck at 30 mph.

On a side note, I didn’t even know what the speed limit in NYC was until now. What about you? Be honest.

Check out the three creative ad spots after the jump.

That’s Why It’s 30 – Football Ladies:

That’s Why It’s 30 – Construction Workers:

That’s Why It’s 30 – Hot Dog Vendor:

- By: Stephen Calogera

Source: NYC DOT