Kia Motors America (KMA) has announced that it will start selling new vehicles on eBay Motors. Kia said that more than 345 Kia dealers have signed up to list their entire stock of new vehicle inventory online.
“eBay Motors’ large, multi-dimensional marketplace aligns perfectly with Kia’s rapidly expanding brand and offers consumers a comprehensive and convenient shopping experience for our entire new vehicle lineup,” said Tom Loveless, vice president of sales, KMA. “The program already has proven to be popular with our dealers with nearly 50 percent of Kia dealerships signing on for the program in just two weeks’ time, and more and more signing on every day. Attracting vast online audiences to Kia through a pleasant online purchasing experience furthers Kia Motors’ sales and marketing strategies.”
Kia points out that a study by J.D. Power and Associates finds that number Internet auto shoppers are up 17 percent in 2010 year to date, and 79 percent of all auto shoppers source third-party websites such as eBay Motors before making a purchase.
Check out www.kia.ebay.com.
Check out the press release after the jump.
KIA MOTORS AMERICA AND EBAY MOTORS ROLLOUT FIRST NATIONWIDE DEALER ONLINE NEW CAR SHOPPING EXPERIENCE
Program Extends Dealer Inventory and Allows Consumers to Search and Purchase New Kia Vehicles through New Online Program
- Promotion enables consumers to shop online for new Kia vehicles from participating Kia dealers nationwide
- More than 345 Kia dealers list new vehicle inventory on www.kia.ebay.com
IRVINE, Calif., November 22, 2010 – Kia Motors America (KMA) and eBay Motors have created a nationwide new vehicle online shopping experience, the first for a major OEM brand on eBay, with a unique online store front – www.kia.ebay.com – to market new Kia vehicles. Through the program, more than 345 Kia dealers have signed up to list their entire stock of new Kia vehicle inventory online. From the comfort of their own home environment, consumers can search and shop new Kia vehicle inventory across all participating dealers and make offers online through eBay’s “Best Offer” option.
According to J.D. Power and Associates, Inc., Internet auto shoppers are up 17 percent in 2010 year to date, and 79 percent of all auto shoppers source third-party websites such as eBay Motors before making a purchase1. The partnership between eBay Motors and KMA seeks to further take advantage of the online channel as a heavily sourced medium for auto shoppers.
“The Kia Motors partnership is a natural evolution of our new vehicle strategy, showcasing the versatility of eBay Motors as a marketplace for all things automotive, including new and used vehicles, parts, accessories and services,” said Nicolas Franchet, senior director of U.S. vehicles, eBay Motors. “Kia is one of the most innovative OEM brands in the market, and we’re happy to work with them to extend dealers’ new vehicle inventory to a national, online marketplace welcoming more than 14 million visitors each month.”
Design-Led Transformation and Product Line
Kia Motors is in the midst of a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time, contributing to the brand’s continued gains in U.S. market share. Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, safety features and new technology such as the soon-to-come UVO powered by Microsoft®2 in-car hands-free entertainment system. The launches of the 2011 Sorento CUV, the first vehicle to be assembled* at Kia’s first U.S.-based manufacturing facilities in West Point, Georgia, the dynamic 2011 Sportage compact CUV, sophisticated 2011 Optima midsize sedan and versatile Forte 5-door hatchback further enhance the lineup.
Kia’s model year 2011 vehicle line includes the Sorento CUV, Sportage compact CUV, Optima midsize sedan, Soul urban passenger vehicle, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, Rio sub-compact sedan, Rio5 sub-compact hatchback and Sedona minivan.
– By: Omar Rana