Audi: Two-thirds of A7 Sportback buyers will be new customers to the brand

2011 Audi A7 Sportback

Audi expects its new A7 Sportback to win it some new buyers for the brand. Audi is planning on selling around 200,000 units of the first-generation A7, which already went on sale in Europe earlier this month and hits U.S. shores next spring.

“We expect about two-thirds of buyers worldwide to be new customers,” said Peter Schwarzenbauer, Audi’s sales chief. The A7 is the “next step-up from the Audi A6 segment, where we are registering high growth rates worldwide.”

The 2011 Audi A7 Sportback will make its North American debut at the 2010 LA Auto Show tomorrow.

Click here for more news on the Audi A7 Sportback.

Refresher: The 2011 Audi A7 Sportback goes on sale in Europe in late 2010 (early 2011 for U.S.) and will be offered with a choice of choice of two gasoline and two turbo diesel V6 engines, all featuring direct injection, an energy recuperation system and stop/start technology. The gasoline like consists of a 204-hp 2.8 FSI and a 300-hp 3.0 TFSI, while the diesel lineup consists of a 204-hp 3.0 TDI and a 245-hp 3.0L V6 TDI.

2011 Audi A7 Sportback:

– By: Zain Haq

Source:Automotive News (Subscription Required)