Conan O’Brien viewers drive Volkswagens, Leno’s fans drive Chevy or Pontiac
Conan O’Brien is back – and if you didn’t know that then we’re pretty sad for you. With all the buzz surrounding his return to late night television, the folks at The Hollywood Reporter decided to do a little study on the viewers of each late night celebrity.
While we could care less about the other findings, the study did find some interesting details on what each of the talk show hosts’s viewers drive. Here is a quick look:
- Conan O’Brien’s Viewers: More likely to be single, tech-savvy, atheist and own a Volkswagen.
- Jay Leno Viewers: Wealthiest, most likely to be religious and drive a Chevy or Pontiac.
- David Letterman Viewers: More likely to be divorced, watch CNN and drive a Toyota.
- Jon Stewart Viewers: Most likely to be married, Catholic and drive a GMC truck
Keep in mind that the study was conducted by Penn Schoen Berland, a global research company with a political and entertainment specialty, from a sample of 700 regular late-night TV viewers between the ages of 18-65.
– By: Omar Rana