For the first time since May, Japanese luxury brand Lexus beat Mercedes-Benz and BMW in sales for the month of October. Helped by some pretty decent incentives, Lexus has managed to keep its No.1 selling luxury brand spot in the U.S. with sales through October 2010 coming in at 183,529 (Mercedes-Benz and BMW delivered 178,080 and 176,736 respectively).
Mercedes-Benz said that it won’t be doing anything “stupid” in adding sales incentives to its cars as the company aims to become the top-selling luxury brand in the U.S., said Dietmar Exler, vice president of Mercedes-Benz Financial USA.
“December is a big month,” Exler, said. “There will be some programs, but there will be nothing stupid just to be No. 1.”
Lexus has held the No.1 selling luxury brand title in the U.S. since 2000.
– By: Stephen Calogera